Want to know why all of a sudden, American corporations have suddenly gone so woke? At first glance, you think it can't be about the money. Budweiser, Disney, and Target — they've all lost billions in sales and billions in market capital. But when you look behind the headlines, you learn it is about the money ... but not in the way you think. Corporate executives, C-suite types, they're actually incentivized by their shareholders to enact woke policy. It's in their pay packages. It's demanded by their boards, and yes, by the shareholders. Now, how can this be? To learn the answer, Kevin turns to a friend and fellow warrior in the fight to promote genuine free enterprise, Scott Shepard.